Why did the poster shot take 1 week to finalise?
It's a fact that making finale poster of the product is the most complicated part of production and that for this case it has taken 1 entire week to produce.
I have experienced and seen numerous times that how a high quality and useful product can end underwhelming and go unnoticed with bad poster and representation, whereas a clever and on point poster image can itself even cover up product's weaknesses and make up for a success in the market.
Previously I wrote an article that you can read it in link below, on importance of poster design and the reasons to focus a lot representing your work.
To summarize my previous tutorial on why one should try to create a good poster, you should pay attention that it's best to help the crowd find out the effectiveness and usefulness of your product using good posters and images that count as real use cases; that to prove if your product is worth, you should first make direct use of it in your representative render shots.
Where did the story begin?
In this post I'll demonstrate the creation of a poster for one of our products. This process as said before, has took a huge chunk of production time span because first we wanted to exhibit the usefulness, beauty and benefits of our product and second, to be sure that it's all done specially while gathering and repressing all the existing pieces (ornaments) together not relying on just simple forms to do so.
Originally our concept idea for the poster was the patterns under the dome of Sheikh Lotfollah mosque but after previewing, trials, concerns and conversations with my colleague, we came to an understanding that despite of the beauty and good visual identity of this poster, it doesn't necessarily represent the usefulness and concrete sense out of our product for the crowd.
Start first Idea :
You can see how far in the process the concept idea had gone with the below slide. Also It was during ID Color test in this stage that we realised the impropriety of our base concept.
Change the idea:
At this point we came to the conclusion that the initial idea was not good,so we developed another idea that step by step you can see how it has gotten to the final shape.
First you see a base raw clay material and how for future improvements and sense of life, some parts got changes in continuation.
The making of this poster took nearly a week to amend.
This is the poster from the vol. 5 of our ornaments collection.
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